Grow sustainably with returning customers
As the digital marketplace continues to expand, businesses must adapt and optimize their strategies to remain competitive. One essential aspect of this adaptation is the implementation of e-commerce email marketing automation. These systems play a crucial role in guiding potential customers through the buyer’s journey, ultimately leading to increased conversions, improved customer engagement, and long-term success for businesses.
Use behaviour insights to improve retention rate
Metrilo puts customers in cohorts according to their first interactions (purchase, time, campaign, etc.) and follows how loyal over time these cohorts are. You see which products and campaigns drive customer lifetime value and which ones attract one-timers. It also shows clearly when people place subsequent orders and when they stop buying so you can time your email communication accordingly.
Customer retention strategy with Metrilo
With Metrilo’s powerful customer retention analysis, you are able to understand your customers’ lifecycle and keep the relationships going proactively. You will know what campaigns and products stimulate customer loyalty so you can sell more to old customers. Also, you will be prepared for seasonality and typical ups and downs with all the accumulated behavior data.
Automatically send the following emails
Cross-sell and up-sell
Product correlations and timing rules let you create tailored campaigns to offer relevant products to different customers.
Promos and coupons
Tailor the offers based on customer behavior and track the results automatically in Metrilo.
Content drip campaigns
Keep up the relationship going with engaging and valuable content until customers are ready to buy again.
Replenishment emails
Stimulate repeat orders with timely reminders based on customer purchasing habits