Engage and retain with personalised email
As the digital marketplace continues to expand, businesses must adapt and optimize their strategies to remain competitive. One essential aspect of this adaptation is the implementation of e-commerce email marketing automation. These systems play a crucial role in guiding potential customers through the buyer’s journey, ultimately leading to increased conversions, improved customer engagement, and long-term success for businesses.
Segmentations and emails for personalised communication
30+ filters in Metrilo help you segment, slice and analyze your customer base by behavior and characteristics. Filters are ready to work, no preset needed. Then, you can outreach to the different segments you’ve created with tailored email campaigns and offers right from Metrilo without exporting email list to other tools.
Email performance tracking
With Metrilo you don’t just send emails, but monitor their performance to optimize if needed. Plus, you see exactly how each person reacted to the email – if they opened it, clicked, converted or unsubscribed so you can tailor your email communication to fit your audience tastes and drive better results.
Email marketing automation
Cross-sell and up-sell
Product correlations and timing rules let you create tailored campaigns to offer relevant products to different customers.
Promos and coupons
Tailor the offers based on customer behavior and track the results automatically in Metrilo.
Content drip campaigns
Keep up the relationship going with engaging and valuable content until customers are ready to buy again.
Replenishment emails
Stimulate repeat orders with timely reminders based on customer purchasing habits