E-Commerce Marketing Automation Powered By Your Existing Customer Data

As the digital marketplace continues to expand, businesses must adapt and optimize their strategies to remain competitive. One essential aspect of this adaptation is the implementation of e-commerce email marketing automation. These systems play a crucial role in guiding potential customers through the buyer’s journey, ultimately leading to increased conversions, improved customer engagement, and long-term success for businesses.

Email marketing that understands each customer

With Metrilo’s powerful customer retention analysis, you are able to understand your customers’ lifecycle and keep the relationships going proactively. You will know what campaigns and products stimulate customer loyalty so you can sell more to old customers. Also, you will be prepared for seasonality and typical ups and downs with all the accumulated behavior data.

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We deliver extraordinary eCommerce solutions that cause substantial shifts in ROI through improved usability, increased traffic and conversion rate optimization.

The Plug-n-Play Growth Platform for eCommerce Brands

We deliver extraordinary eCommerce solutions that cause substantial shifts in ROI through improved usability, increased traffic and conversion rate optimization.

A real-time dashboard of your online store performance

Metrilo automatically reports on marketing campaign performance, engagement metrics and sales attribution, no manual setup needed. Monitor your marketing channels, referrals, influencers and coupon codes easily and optimize your marketing spending with a real-time dashboard. You will know exactly what drives sales for your brand.

Email automation for engagement at scale

With Metrilo’s email automation tools, the right message will always reach the right people at the right time. You can set up automated emails to be sent at over 20 different customer actions and trigger events for maximum personalization and relevancy. Send welcome emails on registering and thank you notes after first order, win back idle customers, cross-sell and upsell with meaningful offers, and recover abandoned carts – all 24/7, all making you money while you deal with other tasks.

Use behaviour insights to improve retention rate

Metrilo puts customers in cohorts according to their first interactions (purchase, time, campaign, etc.) and follows how loyal over time these cohorts are. You see which products and campaigns drive customer lifetime value and which ones attract one-timers. It also shows clearly when people place subsequent orders and when they stop buying so you can time your email communication accordingly.

Individual customer profiles

Metrilo is a customer data platform that lets you meet the customers behind the orders. Their behavior, orders, money spent, products bought and other individual details are accessible in dedicated customer profiles. You can tag, put in a segment and even add notes to every profile.

Segmentation by behaviour

30+ filters in Metrilo help you segment, slice and analyze your customer base by behavior and characteristics. Filters are ready to work, no preset needed. Then, you can outreach to the different segments you’ve created with tailored email campaigns and offers right from Metrilo without exporting email list to other tools.

Complete customer database

As an Ecommerce CRM, Metrilo’s customer database makes all ecommerce business data easily accessible and usable. You will have your customers’ full journey on your site – actions taken in each session, product interactions, order history, lifetime spend, contact details.

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Our solutions help brands grow by optimizing their digital customer journey. From initial engagement to conversion, we enhance your audience’s digital experience to support your commerce objectives. Through each project, your digital infrastructure becomes better integrated, more efficient, personalized and scalable.

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